Attracting return customers

Posted on 23 September '19 by , under people.

Pouring money into advertising to attract new customers only works up until a point, what you really need to think about is retaining a customer once you have them. Treating all customers in a way that makes them want to return is more likely to generate success in the long-term.

Be a business they can’t refuse:
Giving customers more than they expect and aiming to exceed their expectations is a great start for attracting return customers. Building up a portfolio of unbeatable products and services, displaying exemplary customer service and providing guarantees for loyalty can help you attract and impress prospective clients.

Knowing your product or services better than anyone in your marketplace can also put you in a position of expertise in your field. By establishing your brand or business as a leader in product knowledge, customers return on the basis of stronger support, trusted expertise and valued insight.

Show your appreciation:
Clients notice even the smallest of thoughtful gestures. Some companies make follow up calls or emails following the conclusion of a transaction. Thanking customers for buying or using a service goes a long way in cementing in the customer’s mind that they are not just another faceless number. By delivering an experience that makes your customers feel valued and appreciated is a great way to gain repeat, loyal customers.