Getting to know your social media audience 

Posted on 11 December '19 by , under web.

Knowing your audience is a fundamental aspect of social media marketing for your business. A good social media strategy will use the business’s knowledge of their audience to determine the type of content they produce, what kind of promotional methods they use, when the best time to post is and where they should post.

Narrowing down your target audience can be done by asking questions such as:

  • What age group does your product/service cater to?
  • What is their average income?
  • What are their common values?
  • Where do they get their information?
  • What type of content do they like?
  • What are their interests?
  • What is their geographical location?
  • What challenges do they face?

You can answer these questions by undertaking comprehensive research that is current and accurate. Look into statistics, audience behaviour and past social media campaigns directed at your audience that have succeeded and failed.

Getting to know your social media audience doesn’t stop after you have identified demographics. It is helpful to continue trying to understand your audience after your campaign has gone live. Learn from what your followers didn’t react to or gave negative feedback on and make changes to your campaign accordingly. You can also see the type of content different competitors are posting to gauge what is working well and not so well, based on engagement numbers and comments.